Built the technology. Now I own the platform.
Technical depth with responsibility for strategy, people and delivery.
Certifications
- Salesforce Certified Administrator
- Salesforce Certified Architecture Designer
Education
Texas A&M University
B.S., Agricultural Economics — Honors
I lead sales technology for a North American organization supporting internal sales teams and a distributed dealer network. My scope spans Salesforce, CPQ, custom applications, automation, data and analytics.
Today, I own the roadmaps, budget and delivery strategy behind those platforms. I lead a blended delivery team while staying close enough to the technology to guide architecture and make informed product decisions.
Platform Strategy & Product Ownership
Roadmaps, prioritization, budgets, release planning, and platform evolution.
Architecture & Engineering
Salesforce, Experience Cloud, LWC, Apex, CPQ, integrations, and data modeling.
Analytics & Revenue Visibility
Reporting architectures delivering executive visibility and operational intelligence.
Leadership & Adoption
Blended delivery model coordination, enablement, and sustained user adoption.
Outside of the work.
Outside of work, I enjoy golf, travel, and time along coastal destinations. The same curiosity that drives operational problem-solving on the platform carries into how I spend my time away from it.
I value strong relationships, thoughtful leadership, and collaborative environments, both professionally and personally.
Favorite Golf Course
Tobacco Road
Sanford, NC
Favorite Hikes
Zion National Park
& Snowdonia, Wales
Favorite Beach
30A Beaches
Florida Panhandle
From hands-on CRM work into platform ownership.
2018 – 2020
Leadership Development Program
Rotational program across Sales, Marketing, Operations, Finance, and Government & Defense — building breadth across the business before specializing.
2020 – 2021
Salesforce Product Owner
Owned the Salesforce roadmap and backlog, acting as the link between business stakeholders and development teams.
2021 – 2023
CRM Manager
Hands-on system ownership and dealer enablement — driving Salesforce adoption and early integrations with SAP and marketing tools.
2023 – Present
Sales Technology & Platform Leadership
Own product roadmaps, platform budget, architecture direction, and delivery for an enterprise sales technology ecosystem at ~1,000-user scale — including a high-volume CPQ platform.